Podcast Ep. 37 The Product Boss - How to get more customers to buy your products
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If you own a product based business, the last two years have been tough. A pandemic, forced closures, the necessity to move online, it’s all taken a toll. So, today I’m calling in the experts, Jacqueline Snyder and Minna Khounlo-Sithep are The Product Boss, and if you want to get more customers to buy your product then this episode is a must listen.
Minna is an Amazon guru with over 15 years of entrepreneurial experience. She is the owner of Lil' Labels and has a revenue of multiple 6-figures selling on Amazon, Walmart and Jet. Jacqueline is a fashion designer and business strategist, founder and CEO of Designer Consulting Co-op and she has helped over 2,000 fashion-based brands grow their business. She founded Cuffs Couture and sold products worldwide. Today they are The Product Boss. With a podcast of the same name boasting over 2 million downloads, online courses and resources tailored to help product-based business and their new world-wide Small Business Shopping Directory, Minna and Jacqueline are the product gurus.
On this episode they share:
How product based businesses can get more clients and make more money simply by staying local;
The LEANS framework and how to use pull marketing to increase your reach;
Why it’s vital to follow-up with your customers to get the sale;
How to leverage social media to gain traction;
Simple ways to find your customer community;
Short game and long game strategies for successful business; and
Why organic growth wins every time.
We also chat about their new initiative, the Small Business Shopping Directory and the 1 in 5 Pledge' even Aussie Businesses can get involved. We'd love for all listeners to partake in the Shop 1-in-5 Small Business Pledge at shop1in5.com or at the link here.
Connect with The Product Boss on Instagram here or visit the website.
This episode is brought to you by
Flossi Creative and Business Money Magnet -
Simple habits to manage your money and supercharge your profits.
Meet The Author
Justine McLean
Business Money Mentor
Justine is the business chick who cares about your profits! With 30 years business experience in retail, ecommerce, service-based business, publishing and insolvency, Justine knows what it takes to start, scale and sell a profitable business. Justine is a registered BAS agent, host of Secrets of Successful Business Podcast and a proud Ambassador for Ladies Finance Club.
