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Hello! I'm Justine

Mentor | Financial Educator | Speaker | Author

I'm on a mission to increase financial

literacy and help business owners make more money.

Justine McLean, a woman with long blond hair, wearing glasses, a bright pink jacket and white shirt, hands on hips, laughing, on a pink background

Hello! I'm Justine

Mentor | Financial Educator | Speaker | Author

on a mission to increase financial
literacy and help business owners make more money.

Hello! I'm Justine

Mentor | Financial Educator | Speaker | Author

on a mission to increase financial
literacy and help business owners make more money.

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Once upon a time, I didn’t do numbers!

And while it might look like I’ve got it all sorted out on the business front, particularly when it
comes to the finances, it wasn’t always the case.

When I started my first business, back in the 90s, it was out of necessity, I wanted to stay at home and raise my family.

But like so many others, our family needed two incomes and so I had to find a way to work. There was no work from home back then, definitely no freelancing, but with the help of the incredible authors I worked with at the time, I convinced the men in suits to let me do both of those things - work from home and be a freelancer! It was a great way to start a business. It was simple. Do the work, bill the hours, and sign off on my days off!

But in 2002, I decided to complicate my business and my life. By then we had four boys under seven and my hubby and I opened bricks and mortar toy stores. As if that wasn’t enough, we decided to add an e-commerce arm too. Those were the days a comma crashed the whole site, we knew little about business, even less about e-commerce and there was nowhere to go to get help, but we forged on regardless.


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Logo - Top Coach 2022 warded to Justine McLean by the Coach Foundation
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Justine McLean, a woman with long blond hair, wearing glasses, a white shirt, and bright pink jacket, writing in a book at the kitchen counter, smiling at the camera

The big tax bill

While we loved being business owners, it became clear pretty quickly that there were some things we didn’t do well, like the numbers. When the jobs got divided up between us, I got the finances and while I thought I was doing an ok job, in 2004 I got an email that changed my life forever. That tax bill totalled $42,000, we had a six week payment deadline and no savings to fall back on. In the blink of an eye, we went from feeling like smug business owners to failures.

I had to confront all my biggest fears and insecurities - that I was hopeless with money, that I didn’t do numbers, that I had no right being in business. And while I wallowed for a while, I soon realised that the only way out was through.

What I did next

So, I picked myself up, dusted myself off, and was determined to learn all that I could about business finances. I studied, became a Registered BAS Agent (that qualification took a lot of study and 1000 hours of supervised Business Activity Statement report prep) and worked with some of the finest finance professionals to build my knowledge bank.

While David and I eventually said goodbye to the toy stores, I was excited to start my next venture - a bookkeeping and compliance business - where I was privileged to work day-to-day with other business owners to help them achieve their business dreams.

Throughout that time I worked with so many incredibly talented and creative business owners who didn’t start their business to do numbers. And while their lack of financial knowledge was ok at the start, as their businesses grew, it often became the thing that brought them to the brink of financial and business disaster.

Black and white image of Justine McLean, a woman with long blond hair, wearing a dark shirt and glasses, in the office, smiling at the camera, resting her chin on her hand

My mission now

In 2023, I sold my bookkeeping and compliance business. I decided that it was time to step into my mission - to create a business where my focus was helping as many business owners as possible get the basic understanding of business finance needed to create a successful, sustainable and profitable business.

Business Money Magnet was the product!

I believe that each of us brave enough to go into business deserves success. Success on our terms. That’s what I want for you and that's why I choose to be a business owner even though I could probably retire!

After nearly 30 years as a business owner I understand the ups and downs and the ebbs and flows of business. But the one thing I know for sure, is that a solid financial foundation in your business is the key to achieving everything you want in your business and your life. 

It doesn’t need to be difficult, but it does need a basic understanding of the numbers and a commitment to consistency. That's why I’m all about a practical, proactive and consistent approach to business and to business finances that I know will equal success.

I’ve had an incredible entrepreneurial journey and could retire happy that I’ve achieved exactly what I set out to do, but my job isn’t done yet, because I want to help you get there too. 

So, join me! Become a Business Money Magnet and create the business of your dreams starting now.

Justine x

Let's get going!

Ways to Work With Me

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Get quick, curated results and solve a specific pain point in your business with a range of short courses designed to give your business a quick win.

View my short courses
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Take what you need and give your business a boost!

Check out my resources
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Business Money Magnet is the key to unlocking your earning potential, building a sustainable business, and finally making the money you deserve! Interested?

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